The e–commerce industry has grown in popularity over the past decade, and thanks to the imposed social distancing measures, it is flourishing more than ever.
According to the latest statistics, global online sales are expected to reach $ 6.54 trillion by 2022. However, these huge opportunities also mean that the e–commerce industry is extremely competitive.
To make your store stand out in such a crowded marketplace, you must make the online shopping experience as convenient as possible for your customers, and having a mobile e–commerce app is one of the best ways to do this. Especially when you consider that mobile device sales are projected to account for 54% of total e–commerce sales in 2021.
But it’s not enough to just build an e–commerce app – it is very important to create a successful mobile e–commerce app. You can also learn more about the development of commercial sites.
Choose Transparent and Intuitive Design
It is very important to help your potential customers find the product they need and buy it without confusing users with the choice.
Don’t make your potential customers think too much while they’re using your app. Ensure smooth and unimpeded browsing and navigation by applying the following guidelines:
- Avoid overly complex designs containing a lot of text and animation.
- Use simple, minimalistic or monochrome schemes that are easy and quick to understand.
- Pay attention to distance and shadows to highlight different sections of your application
- Use one font so your application doesn’t look cluttered and unprofessional.
All of these will contribute to improving the usability of your application, which is critical to the effectiveness of your mobile application.
Choose a Reliable Mobile Hosting Provider
You want your e–commerce app to run smoothly, without delays or glitches, and be secure, scalable, and fast.
All of this happens in the backend of the application, that is, on the server side, so this part of the process should work perfectly. Hosting the back–end of a mobile application is a complex and resource–intensive task.
Wrike plans are now available for unlimited users. In other words, you must be an expert in server programming, big data, and database management.
Simple Login and Checkout Procedure
People are usually very impatient when it comes to starting a new ecommerce app, which means that asking for too much information when registering, logging in and ordering will make them very likely to leave.
You can, for example, enable the ability to register and log in via social media so that your potential customers can start buying without having to enter any additional information.
Optimize Your Shopping Cart
Almost 70% of shoppers refuse to continue to checkout in their cart for various reasons, such as hidden additional costs, an overly complicated checkout process, lack of trust or restrictions related to payment options.
Above all, it is important to help your customers make a purchasing decision by answering all their potential product questions or resolving payment issues in a timely manner, which means right away. Instead of hiring additional customer service representatives, you should connect your mobile ecommerce app to a chatbot that will automatically respond to users. This way you will offer 24/7 support and live chat assistance.
Chatbots can help provide the information and guidance they need at the most critical moment when your customers are still wondering whether to make a purchase or not.
Provide Secure Payment Methods
Don’t let your customers even think about whether their sensitive information in your application is safe – reassure them that it is safe. Trust plays an important role when it comes to whether they decide to provide their credit card number and share it with you.
Offering alternative payment methods like PayPal, Stripe, or ApplePay will dramatically increase your conversion rates.
These tips will point you in the right direction and help you create a mobile ecommerce app that will make a difference and help your potential customers head to checkout and click the Buy Now button. Knowledge of ecommerce web design trends can also help you.
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